AI-Powered Content Design For Search & AI Discovery

Scalenut
1 year+
India
Web
Scalenut is an AI-powered SEO and content platform designed to help marketers plan, create, and optimize content for search and AI discovery. Our UI/UX work focused on simplifying complex workflows and making keyword research, content creation, optimization, and AI visibility easier to navigate.

Challenges & Solutions
Problem
Scalenut brings together complex SEO and content workflows, from keyword research and content planning to AI writing and optimization. The challenge was to make large amounts of SEO data, recommendations, and AI-powered features easy to understand and act on without overwhelming users.
Solution
We designed a unified and intuitive content growth experience with clear workflows, structured information, actionable insights, and scalable UI patterns. The experience helps users move seamlessly from content research and planning to creation, optimization, and AI visibility across one connected platform.
Process

Dashboard
Scalenut brings content research, planning, AI-powered creation, SEO optimization, and AI visibility into one connected platform. We focused on simplifying complex workflows and turning SEO data, prompts, recommendations, and content scores into clear, actionable experiences. The experience helps marketers move seamlessly from keyword research and content planning to AI-assisted writing, optimization, and performance tracking, while keeping the interface intuitive and scalable

New users
Scalenut’s onboarding experience helps new users quickly understand the platform and get started with SEO research, content creation, and optimization. Guided recommendations and clear next steps make powerful AI tools easier to explore.

Design
We translated Scalenut’s complex SEO and AI workflows into clear, scalable experiences. The design simplified content creation and surfaced actionable insights. We created intuitive flows across Keyword Planner, Cruise Mode, and Content Optimizer. The experience helps marketers move from content strategy to optimized content with less friction.

Before
Fragmented Content Creation Experience
Content teams often relied on multiple tools for keyword research, content creation, SEO optimization, and performance tracking.
- Disconnected SEO and content workflows
- Complex keyword and competitor data
- Multiple tools to move from research to publishing
After
Unified & Intelligent Content Growth Experience
Scalenut brings research, AI content creation, SEO optimization, and AI visibility into one connected workflow.
- Unified content research and planning
- AI-assisted content creation with Cruise Mode
- Real-time SEO and GEO optimization
Scalenut Simplifies the Entire Content Growth Journey
Design System

Results
MAUs across 20 countries, powering content growth worldwide.
Reduction in content creation time, helping marketers work more efficiently.
Growth in organic traffic, through Scalenut-powered content strategies.
We’re proud of the
relationships we build

“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”


“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”

“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”


“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”


“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”

Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.

The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.

“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”


“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”

“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”


“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”


“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”

Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.

The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.

“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”


“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”

“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”


“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”


“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”

Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.

The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.

“They redesigned our website with a deep understanding of user psychology and brand positioning. The team focused on creating a seamless and intuitive user journey. As a result, we saw increased engagement and a rise in inquiries. The new design also helped build stronger trust among our users.”

“They created a strong and cohesive brand identity along with a well-designed website. The team paid close attention to every detail throughout the process. Their work helped us generate inbound leads and strengthen our market presence. The design assets also supported our sales efforts effectively.”


“They delivered a modern and high-quality B2B website aligned with our business goals. The team showcased a strong design approach and attention to detail. Their responsiveness and ability to understand complex requirements were impressive. The final output was both functional and visually refined.”

“They took strong ownership of the product from start to finish. The team ensured timely delivery without compromising on quality. Their execution was smooth and well-structured. Users responded very positively to the new UI/UX, exceeding expectations within our category.”


“They designed a complex finance and insurance app with great creativity and discipline. The team demonstrated a strong work ethic and problem-solving mindset. Despite the complexity, they maintained clarity and usability in design. The project received one of the fastest internal approvals we’ve seen.”

“They led a complete mobile app redesign with strong collaboration and structured execution. The team worked closely with us through multiple iterations. Their approach ensured consistency and clarity across the product. The final app became more professional, intuitive, and easy to use.”


“Highly responsive and collaborative team that truly understands user needs. They helped streamline our fragmented experience, strengthen brand positioning, and deliver impactful product and feature designs resulting in increased product usage and stronger customer trust.”

End users responded positively to the intuitive and well-crafted design. The team maintained strong communication and collaborated seamlessly with internal stakeholders, ensuring a smooth process and delivering high-quality results.

“They redesigned our website with a deep understanding of user psychology and brand positioning. The team focused on creating a seamless and intuitive user journey. As a result, we saw increased engagement and a rise in inquiries. The new design also helped build stronger trust among our users.”

“They created a strong and cohesive brand identity along with a well-designed website. The team paid close attention to every detail throughout the process. Their work helped us generate inbound leads and strengthen our market presence. The design assets also supported our sales efforts effectively.”


“They delivered a modern and high-quality B2B website aligned with our business goals. The team showcased a strong design approach and attention to detail. Their responsiveness and ability to understand complex requirements were impressive. The final output was both functional and visually refined.”

“They took strong ownership of the product from start to finish. The team ensured timely delivery without compromising on quality. Their execution was smooth and well-structured. Users responded very positively to the new UI/UX, exceeding expectations within our category.”


“They designed a complex finance and insurance app with great creativity and discipline. The team demonstrated a strong work ethic and problem-solving mindset. Despite the complexity, they maintained clarity and usability in design. The project received one of the fastest internal approvals we’ve seen.”

“They led a complete mobile app redesign with strong collaboration and structured execution. The team worked closely with us through multiple iterations. Their approach ensured consistency and clarity across the product. The final app became more professional, intuitive, and easy to use.”


“Highly responsive and collaborative team that truly understands user needs. They helped streamline our fragmented experience, strengthen brand positioning, and deliver impactful product and feature designs resulting in increased product usage and stronger customer trust.”

End users responded positively to the intuitive and well-crafted design. The team maintained strong communication and collaborated seamlessly with internal stakeholders, ensuring a smooth process and delivering high-quality results.

“They redesigned our website with a deep understanding of user psychology and brand positioning. The team focused on creating a seamless and intuitive user journey. As a result, we saw increased engagement and a rise in inquiries. The new design also helped build stronger trust among our users.”

“They created a strong and cohesive brand identity along with a well-designed website. The team paid close attention to every detail throughout the process. Their work helped us generate inbound leads and strengthen our market presence. The design assets also supported our sales efforts effectively.”


“They delivered a modern and high-quality B2B website aligned with our business goals. The team showcased a strong design approach and attention to detail. Their responsiveness and ability to understand complex requirements were impressive. The final output was both functional and visually refined.”

“They took strong ownership of the product from start to finish. The team ensured timely delivery without compromising on quality. Their execution was smooth and well-structured. Users responded very positively to the new UI/UX, exceeding expectations within our category.”


“They designed a complex finance and insurance app with great creativity and discipline. The team demonstrated a strong work ethic and problem-solving mindset. Despite the complexity, they maintained clarity and usability in design. The project received one of the fastest internal approvals we’ve seen.”

“They led a complete mobile app redesign with strong collaboration and structured execution. The team worked closely with us through multiple iterations. Their approach ensured consistency and clarity across the product. The final app became more professional, intuitive, and easy to use.”


“Highly responsive and collaborative team that truly understands user needs. They helped streamline our fragmented experience, strengthen brand positioning, and deliver impactful product and feature designs resulting in increased product usage and stronger customer trust.”

End users responded positively to the intuitive and well-crafted design. The team maintained strong communication and collaborated seamlessly with internal stakeholders, ensuring a smooth process and delivering high-quality results.

“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”


“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”

“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”


“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”


“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”

Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.

The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.
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Pen on Paper designed the UI/UX experience for Scalenut, an AI-powered SEO and content marketing platform. The design team worked on creating a more intuitive, scalable, and user-friendly experience that helps users discover Scalenut’s AI-powered content and SEO capabilities more easily.
Scalenut helps content teams simplify SEO research, content planning, creation, and optimization using AI. The challenge was to make these powerful capabilities easier to discover and navigate while reducing complexity across the overall SEO and content workflow.
Pen on Paper worked across Scalenut’s core product experience, including dashboards, content discovery, new-user journeys, returning-user workflows, and the overall design system. The focus was on creating a consistent UI/UX framework that could support Scalenut’s growing AI-powered SEO product.
The redesign made Scalenut’s AI-powered SEO and content tools easier to understand, discover, and use. Clearer information architecture, structured workflows, improved dashboards, and a consistent design system helped create a more seamless user experience for both new and returning users.
The Scalenut redesign helped create a more scalable product experience while supporting the platform’s growth. The case study highlights outcomes including 250K+ users, 50% improvement, and 10× growth, demonstrating the impact of a more structured and user-focused approach to product design.







