Manage Dealerships App Design - Mobile and Web experience
RockED
Automotive Training
3 year
United States
Dashboard & Mobile
RockED reimagines automotive learning with a fast, intuitive digital experience. Our UI/UX collaboration helped simplify training journeys, boost adoption, and fuel a 5× growth in customer engagement.
Challenges & Solutions
Problem
RockED faced a major product design challenge:How do you turn dense automotive training content into a learning experience employees actually enjoy using? Key constraints:
- Multiple learner roles (sales reps, managers, dealership leaders)
- Fast-paced dealership environment
- Enterprise-scale usability
- Cross-device experience (mobile + web)
- Maintain speed without sacrificing depth
The product needed to feel:
- Fast
- Clear
- Motivating
- Enterprise-ready
- Simple enough for daily use
Solution
We designed a role-based, scalable automotive learning ecosystem with:
- Personalized dashboards
- Structured learning paths
- Clear progress tracking
- Integrated certifications
- Gamification elements (leaderboards, streaks, medals)
- Enterprise-ready reporting
The platform balances depth with speed, making it powerful for large dealership networks while remaining intuitive for everyday learners.
Process
User Research
Our User Research revealed a clear behavioural divide between Super Power Users and Less Active Managers, providing critical insights into engagement within an enterprise automotive learning platform.
Super Power Users demonstrated dramatic confidence growth, often moving from 1/10 to 8/10, driven by consistent usage, competitive motivation, certifications, and gamified elements like leaderboards and streaks. They described RockED as engaging, innovative, and career-accelerating, actively leveraging it for professional advancement and team performance.
In contrast, Less Active Managers acknowledged the platform’s educational value and structured content but engaged more passively, showing moderate confidence shifts and less emotional connection to gamification features.
The research highlighted that while RockED’s structured learning paths, progress tracking, and role-based dashboards are highly effective, deeper engagement is directly linked to behavioural motivation. Gamification and industry-specific certifications act as powerful drivers of sustained usage, reinforcing that thoughtful UX design in enterprise SaaS learning platforms can significantly boost confidence, retention, and long-term adoption when paired with targeted activation strategies.
Dashboard
The RockED dashboard was designed as the command centre of the dealership learning experience, fast, clear, and action-driven. We created role-based views with progress-first layouts, clear next steps, and performance visibility to reduce friction and decision fatigue.
Modular widgets, structured learning paths, and milestone indicators ensured users always knew what to do next and how far they had progressed. The result was a high-clarity enterprise dashboard that encouraged daily engagement and continuous learning across mobile and web.
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Design
RockED’s design language reflects the energy and precision of the automotive industry. We combined bold yet balanced brand colors, confident typography (Lato), and clean modular layouts to create a modern enterprise SaaS aesthetic. The system emphasizes clarity, speed, and trust, reinforcing momentum through structured grids, accessible color contrasts, and consistent interaction patterns. Every visual decision supports performance, scalability, and long-term product evolution.
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Before
Fragmented EV Charging Experience
Before Terra Charge, EV drivers relied on multiple apps and inconsistent data to find charging stations. This made it difficult to locate available chargers, understand charging speeds, or track charging sessions, creating uncertainty for drivers and operational challenges for charging providers.
- Limited visibility of nearby charging stations and real-time availability
- Drivers had to rely on multiple apps to locate chargers
- Charging sessions and payments lacked a streamlined digital flow
After
Unified Tutor Management Platform
RockED introduces a centralized EV charging ecosystem that connects drivers, charging stations, and infrastructure operators through a single digital platform. Drivers can discover nearby stations, view real-time availability, start charging sessions, and monitor progress through an intuitive mobile experience.
- Real-time station discovery with availability insights
- Seamless charging session management and digital payments
- Centralized dashboards for charging network monitoring.
RockED delivers clarity and momentum from the first interaction to every learning moment.
Design System
Results
Since launch, RockED has seen steady adoption across teams. This growth reinforced its position as a trusted enterprise learning platform.
AI-driven insights and conversation analytics helped sales teams identify improvement areas quickly, track progress, and build confidence in real sales interactions.
Structured learning flows, guided practice scenarios, and instant AI feedback encouraged sales professionals to train more consistently and complete more learning modules.
We’re proud of the
relationships we build
“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”
“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”
“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”
“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”
“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”
“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”
“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”
Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.
The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.
“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”
“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”
“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”
“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”
“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”
“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”
“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”
Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.
The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.
“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”
“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”
“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”
“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”
“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”
“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”
“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”
Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.
The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.
“They redesigned our website with a deep understanding of user psychology and brand positioning. The team focused on creating a seamless and intuitive user journey. As a result, we saw increased engagement and a rise in inquiries. The new design also helped build stronger trust among our users.”
“They created a strong and cohesive brand identity along with a well-designed website. The team paid close attention to every detail throughout the process. Their work helped us generate inbound leads and strengthen our market presence. The design assets also supported our sales efforts effectively.”
“They delivered a modern and high-quality B2B website aligned with our business goals. The team showcased a strong design approach and attention to detail. Their responsiveness and ability to understand complex requirements were impressive. The final output was both functional and visually refined.”
“They took strong ownership of the product from start to finish. The team ensured timely delivery without compromising on quality. Their execution was smooth and well-structured. Users responded very positively to the new UI/UX, exceeding expectations within our category.”
“They designed a complex finance and insurance app with great creativity and discipline. The team demonstrated a strong work ethic and problem-solving mindset. Despite the complexity, they maintained clarity and usability in design. The project received one of the fastest internal approvals we’ve seen.”
“They led a complete mobile app redesign with strong collaboration and structured execution. The team worked closely with us through multiple iterations. Their approach ensured consistency and clarity across the product. The final app became more professional, intuitive, and easy to use.”
“Highly responsive and collaborative team that truly understands user needs. They helped streamline our fragmented experience, strengthen brand positioning, and deliver impactful product and feature designs resulting in increased product usage and stronger customer trust.”
End users responded positively to the intuitive and well-crafted design. The team maintained strong communication and collaborated seamlessly with internal stakeholders, ensuring a smooth process and delivering high-quality results.
“They redesigned our website with a deep understanding of user psychology and brand positioning. The team focused on creating a seamless and intuitive user journey. As a result, we saw increased engagement and a rise in inquiries. The new design also helped build stronger trust among our users.”
“They created a strong and cohesive brand identity along with a well-designed website. The team paid close attention to every detail throughout the process. Their work helped us generate inbound leads and strengthen our market presence. The design assets also supported our sales efforts effectively.”
“They delivered a modern and high-quality B2B website aligned with our business goals. The team showcased a strong design approach and attention to detail. Their responsiveness and ability to understand complex requirements were impressive. The final output was both functional and visually refined.”
“They took strong ownership of the product from start to finish. The team ensured timely delivery without compromising on quality. Their execution was smooth and well-structured. Users responded very positively to the new UI/UX, exceeding expectations within our category.”
“They designed a complex finance and insurance app with great creativity and discipline. The team demonstrated a strong work ethic and problem-solving mindset. Despite the complexity, they maintained clarity and usability in design. The project received one of the fastest internal approvals we’ve seen.”
“They led a complete mobile app redesign with strong collaboration and structured execution. The team worked closely with us through multiple iterations. Their approach ensured consistency and clarity across the product. The final app became more professional, intuitive, and easy to use.”
“Highly responsive and collaborative team that truly understands user needs. They helped streamline our fragmented experience, strengthen brand positioning, and deliver impactful product and feature designs resulting in increased product usage and stronger customer trust.”
End users responded positively to the intuitive and well-crafted design. The team maintained strong communication and collaborated seamlessly with internal stakeholders, ensuring a smooth process and delivering high-quality results.
“They redesigned our website with a deep understanding of user psychology and brand positioning. The team focused on creating a seamless and intuitive user journey. As a result, we saw increased engagement and a rise in inquiries. The new design also helped build stronger trust among our users.”
“They created a strong and cohesive brand identity along with a well-designed website. The team paid close attention to every detail throughout the process. Their work helped us generate inbound leads and strengthen our market presence. The design assets also supported our sales efforts effectively.”
“They delivered a modern and high-quality B2B website aligned with our business goals. The team showcased a strong design approach and attention to detail. Their responsiveness and ability to understand complex requirements were impressive. The final output was both functional and visually refined.”
“They took strong ownership of the product from start to finish. The team ensured timely delivery without compromising on quality. Their execution was smooth and well-structured. Users responded very positively to the new UI/UX, exceeding expectations within our category.”
“They designed a complex finance and insurance app with great creativity and discipline. The team demonstrated a strong work ethic and problem-solving mindset. Despite the complexity, they maintained clarity and usability in design. The project received one of the fastest internal approvals we’ve seen.”
“They led a complete mobile app redesign with strong collaboration and structured execution. The team worked closely with us through multiple iterations. Their approach ensured consistency and clarity across the product. The final app became more professional, intuitive, and easy to use.”
“Highly responsive and collaborative team that truly understands user needs. They helped streamline our fragmented experience, strengthen brand positioning, and deliver impactful product and feature designs resulting in increased product usage and stronger customer trust.”
End users responded positively to the intuitive and well-crafted design. The team maintained strong communication and collaborated seamlessly with internal stakeholders, ensuring a smooth process and delivering high-quality results.
“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”
“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”
“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”
“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”
“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”
“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”
“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”
Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.
The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.
