Manage Dealerships App Design - Mobile and Web experience

Fintech
Enterprise
B2C Products
Client

Motilal Oswal

Industry

Fintech

Timeframe

3 year+

Headquarter

India

Platform

Web & Mobile

About project

RockED reimagines automotive learning with a fast, intuitive digital experience. Our UI/UX collaboration helped simplify training journeys, boost adoption, and fuel a 5× growth in customer engagement.

Challenges & Solutions

Problem

RockED faced the challenge of turning dense training content into an experience employees would actually enjoy using. The flow had to stay fast, intuitive, and accessible while working seamlessly for different learner roles and learning moments.

Solution

We designed a scalable learning ecosystem with role-based dashboards, structured learning paths, and clear progress tracking. The interface supports RockED’s business goals, simplifies complex training flows, and keeps engagement high across teams and devices.

Process

Wireframing

Wireframes helped us translate complex automotive training requirements into clear, structured layouts that defined learning flows, user roles, and content hierarchy. The main challenge was balancing depth with speed, making the platform powerful enough for enterprise training, yet simple and intuitive for everyday learners. We also carefully placed progress tracking, assessments, and guidance tools so they supported learning without interrupting momentum.

Mood board

Our mood board was shaped by RockED’s fast-moving automotive learning environment. We explored bold yet balanced colors, confident typography, and clean, modular layouts to convey energy, clarity, and trust. The visual direction supports focused learning, reflects a modern enterprise platform, and reinforces progress, momentum, and performance.

Design

Wireframes helped us translate complex automotive training requirements into clear, structured layouts that defined learning flows, user roles, and content hierarchy. The main challenge was balancing depth with speed, making the platform powerful enough for enterprise training, yet simple and intuitive for everyday learners. We also carefully placed progress tracking, assessments, and guidance tools so they supported learning without interrupting momentum.

RockED delivers clarity and momentum from the first interaction to every learning moment.

Design System

Results

100K+

Since launch, RockED has seen steady adoption across teams. This growth reinforced its position as a trusted enterprise learning platform.

+38%

Clear learning flows and a focused UI encouraged employees to return, learn consistently, and complete more training.

+42%

A clearer learning structure and progress-led experience made it easier for users to understand what to do next and how far they had progressed. Thoughtful navigation, milestones, and feedback loops encouraged learners to return with confidence rather than friction. Over time, this consistency helped build sustained engagement and stronger long-term retention across the platform.

We’re proud of the
relationships we build

EdTech

“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”

Bilal Abidi
CEO - wise
Fintech

“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”

Hitesh Gupta
Chief Technology Officer - Zelo
EdTech + AI

“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”

Matthias Stoever
RockED CEO
EdTech

“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”

Mubeen Masudi
Co-founder - wise
EdTech

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”

Arminder
Founder & CEO - StanceBeam
EdTech

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”

Arminder
Founder & CEO - StanceBeam
Fintech

“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”

Lokesh Gupta
Product Consultant - InterviewHood
Cybersecurity

Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.

Purvi M Goel
Co-Founder & CEO - Aura
FinTech

The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.

Jitendra Kumar
Co-Founder - HappyCredit
EdTech

“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”

Bilal Abidi
CEO - wise
Fintech

“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”

Hitesh Gupta
Chief Technology Officer - Zelo
EdTech + AI

“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”

Matthias Stoever
RockED CEO
EdTech

“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”

Mubeen Masudi
Co-founder - wise
EdTech

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”

Arminder
Founder & CEO - StanceBeam
EdTech

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”

Arminder
Founder & CEO - StanceBeam
Fintech

“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”

Lokesh Gupta
Product Consultant - InterviewHood
Cybersecurity

Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.

Purvi M Goel
Co-Founder & CEO - Aura
FinTech

The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.

Jitendra Kumar
Co-Founder - HappyCredit
EdTech

“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”

Bilal Abidi
CEO - wise
Fintech

“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”

Hitesh Gupta
Chief Technology Officer - Zelo
EdTech + AI

“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”

Matthias Stoever
RockED CEO
EdTech

“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”

Mubeen Masudi
Co-founder - wise
EdTech

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”

Arminder
Founder & CEO - StanceBeam
EdTech

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”

Arminder
Founder & CEO - StanceBeam
Fintech

“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”

Lokesh Gupta
Product Consultant - InterviewHood
Cybersecurity

Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.

Purvi M Goel
Co-Founder & CEO - Aura
FinTech

The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.

Jitendra Kumar
Co-Founder - HappyCredit
EdTech

“They redesigned our website with a deep understanding of user psychology and brand positioning. The team focused on creating a seamless and intuitive user journey. As a result, we saw increased engagement and a rise in inquiries. The new design also helped build stronger trust among our users.”

Vikrant Maan
Founder & CEO - Break Debate
Brand Identity

“They created a strong and cohesive brand identity along with a well-designed website. The team paid close attention to every detail throughout the process. Their work helped us generate inbound leads and strengthen our market presence. The design assets also supported our sales efforts effectively.”

Abhishek Hota
Founder's Office - Opptra
EdTech

“They delivered a modern and high-quality B2B website aligned with our business goals. The team showcased a strong design approach and attention to detail. Their responsiveness and ability to understand complex requirements were impressive. The final output was both functional and visually refined.”

Avishek Kataria
Senior Associate Director - Simplileran
FinTech

“They took strong ownership of the product from start to finish. The team ensured timely delivery without compromising on quality. Their execution was smooth and well-structured. Users responded very positively to the new UI/UX, exceeding expectations within our category.”

Nitin Pokharna
Co Founder - Investchool
FinTech

“They designed a complex finance and insurance app with great creativity and discipline. The team demonstrated a strong work ethic and problem-solving mindset. Despite the complexity, they maintained clarity and usability in design. The project received one of the fastest internal approvals we’ve seen.”

Siddharth Harawat
AVP product - RenewBuy
FamilyTech

“They led a complete mobile app redesign with strong collaboration and structured execution. The team worked closely with us through multiple iterations. Their approach ensured consistency and clarity across the product. The final app became more professional, intuitive, and easy to use.”

Prashant
Founder & CEO - HouzeGuru
HealthTech

“Highly responsive and collaborative team that truly understands user needs. They helped streamline our fragmented experience, strengthen brand positioning, and deliver impactful product and feature designs resulting in increased product usage and stronger customer trust.”

Veresh Sita
CEO - Vasana
Entertainment Tech

End users responded positively to the intuitive and well-crafted design. The team maintained strong communication and collaborated seamlessly with internal stakeholders, ensuring a smooth process and delivering high-quality results.

Aheli Acharya
Strategy & Business Partnership - Truefan
EdTech

“They redesigned our website with a deep understanding of user psychology and brand positioning. The team focused on creating a seamless and intuitive user journey. As a result, we saw increased engagement and a rise in inquiries. The new design also helped build stronger trust among our users.”

Vikrant Maan
Founder & CEO - Break Debate
Brand Identity

“They created a strong and cohesive brand identity along with a well-designed website. The team paid close attention to every detail throughout the process. Their work helped us generate inbound leads and strengthen our market presence. The design assets also supported our sales efforts effectively.”

Abhishek Hota
Founder's Office - Opptra
EdTech

“They delivered a modern and high-quality B2B website aligned with our business goals. The team showcased a strong design approach and attention to detail. Their responsiveness and ability to understand complex requirements were impressive. The final output was both functional and visually refined.”

Avishek Kataria
Senior Associate Director - Simplileran
FinTech

“They took strong ownership of the product from start to finish. The team ensured timely delivery without compromising on quality. Their execution was smooth and well-structured. Users responded very positively to the new UI/UX, exceeding expectations within our category.”

Nitin Pokharna
Co Founder - Investchool
FinTech

“They designed a complex finance and insurance app with great creativity and discipline. The team demonstrated a strong work ethic and problem-solving mindset. Despite the complexity, they maintained clarity and usability in design. The project received one of the fastest internal approvals we’ve seen.”

Siddharth Harawat
AVP product - RenewBuy
FamilyTech

“They led a complete mobile app redesign with strong collaboration and structured execution. The team worked closely with us through multiple iterations. Their approach ensured consistency and clarity across the product. The final app became more professional, intuitive, and easy to use.”

Prashant
Founder & CEO - HouzeGuru
HealthTech

“Highly responsive and collaborative team that truly understands user needs. They helped streamline our fragmented experience, strengthen brand positioning, and deliver impactful product and feature designs resulting in increased product usage and stronger customer trust.”

Veresh Sita
CEO - Vasana
Entertainment Tech

End users responded positively to the intuitive and well-crafted design. The team maintained strong communication and collaborated seamlessly with internal stakeholders, ensuring a smooth process and delivering high-quality results.

Aheli Acharya
Strategy & Business Partnership - Truefan
EdTech

“They redesigned our website with a deep understanding of user psychology and brand positioning. The team focused on creating a seamless and intuitive user journey. As a result, we saw increased engagement and a rise in inquiries. The new design also helped build stronger trust among our users.”

Vikrant Maan
Founder & CEO - Break Debate
Brand Identity

“They created a strong and cohesive brand identity along with a well-designed website. The team paid close attention to every detail throughout the process. Their work helped us generate inbound leads and strengthen our market presence. The design assets also supported our sales efforts effectively.”

Abhishek Hota
Founder's Office - Opptra
EdTech

“They delivered a modern and high-quality B2B website aligned with our business goals. The team showcased a strong design approach and attention to detail. Their responsiveness and ability to understand complex requirements were impressive. The final output was both functional and visually refined.”

Avishek Kataria
Senior Associate Director - Simplileran
FinTech

“They took strong ownership of the product from start to finish. The team ensured timely delivery without compromising on quality. Their execution was smooth and well-structured. Users responded very positively to the new UI/UX, exceeding expectations within our category.”

Nitin Pokharna
Co Founder - Investchool
FinTech

“They designed a complex finance and insurance app with great creativity and discipline. The team demonstrated a strong work ethic and problem-solving mindset. Despite the complexity, they maintained clarity and usability in design. The project received one of the fastest internal approvals we’ve seen.”

Siddharth Harawat
AVP product - RenewBuy
FamilyTech

“They led a complete mobile app redesign with strong collaboration and structured execution. The team worked closely with us through multiple iterations. Their approach ensured consistency and clarity across the product. The final app became more professional, intuitive, and easy to use.”

Prashant
Founder & CEO - HouzeGuru
HealthTech

“Highly responsive and collaborative team that truly understands user needs. They helped streamline our fragmented experience, strengthen brand positioning, and deliver impactful product and feature designs resulting in increased product usage and stronger customer trust.”

Veresh Sita
CEO - Vasana
Entertainment Tech

End users responded positively to the intuitive and well-crafted design. The team maintained strong communication and collaborated seamlessly with internal stakeholders, ensuring a smooth process and delivering high-quality results.

Aheli Acharya
Strategy & Business Partnership - Truefan
EdTech

“The team exceeded expectations by deeply understanding our requirements and translating them into a brilliant product. Their communication was seamless at every stage of the project. The overall design quality and creativity were exceptional. They consistently brought fresh ideas to the table, making the final outcome even better than anticipated.”

Bilal Abidi
CEO - wise
Fintech

“They reimagined our entire consumer app journey with impressive speed and clarity. The team was highly responsive and proactive in addressing feedback. Their design direction aligned perfectly with our vision. The leadership team was extremely satisfied with both the process and the final execution.”

Hitesh Gupta
Chief Technology Officer - Zelo
EdTech + AI

“It was a great experience collaborating throughout the RockED app journey. The team maintained strong communication and consistency in delivery. Their work contributed to the platform scaling significantly. We grew from a small user base to over 50,000 users with an improved product experience.”

Matthias Stoever
RockED CEO
EdTech

“They quickly understood our evolving requirements and adapted effortlessly throughout the process. The team was highly accommodative and flexible to changes. Their strong attention to detail and speed of execution stood out. They also contributed valuable design insights that significantly improved the overall product experience.”

Mubeen Masudi
Co-founder - wise
EdTech

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”

Arminder
Founder & CEO - StanceBeam
EdTech

“They brought strong creativity and fresh thinking to the design of our indoor cricket app. The team helped us establish a more engaging and cohesive brand language. Their design approach enhanced the overall user experience. The final product felt modern, intuitive, and visually appealing.”

Arminder
Founder & CEO - StanceBeam
Fintech

“They showed great patience and energy throughout the UX/UI revamp process. The team was highly collaborative and open to continuous feedback. They iterated quickly and improved designs with each step. The final outcome was visually fresh, user-friendly, and aligned with our expectations.”

Lokesh Gupta
Product Consultant - InterviewHood
Cybersecurity

Can't recommend Pen on paper enough! They are professional, creative, and truly empathetic. They truly go out of their way to help with design and are more of a partner along the way. We have had an amazing experience working with them for so many years - highly recommend.

Purvi M Goel
Co-Founder & CEO - Aura
FinTech

The team delivered timely and high-quality designs, continuously improving the experience through user feedback and iteration. Strong ownership and clear communication ensured a smooth process, resulting in a reliable and successful project outcome.

Jitendra Kumar
Co-Founder - HappyCredit